Begin with Love
Strengthen communities and giving back to society are a part of our entity. This is why on New Year’s Day on 2016, more than $160,000 proceeds from its first day of sales were donated to six non-profit organisations. This charity initiative, titled “Begin with Love” will be an annual drive henceforth and hopes to inspire more business organisations to follow suit.
Some of the organisations to receive the proceeds are:
AWWA, Halogen Foundation Singapore, Cheng Hong Welfare Service Society, Sian Chay Medical Institution, Ren Ci, and the Singapore Thong Chai Medical Institution.
At Neo Group Limited, we aim to be more than a profit-making organization, but also one gives back to society – not just on a corporate level, but on an individual level as well. Our founder, chairman and CEO, Mr Neo Kah Kiat strongly believes that giving is the expressway to success (取之于社会，用之于社会) and is a value which he wants to inculcate in employees of the organization.
In 2012, Neo Group has set up ‘SEED Fund’, an internal CSR initiative where employees are encouraged to donate to charity monthly. To lead by example, Mr and Mrs Neo will match a dollar-to-dollar for the total donations by the employees. The consolidated fund is then donated to selected charitable organisations and we are proud to announce that we have helped 61 non-profit organisations to date.
Blood Donation Drive
In a bid to make a positive difference to communities, Neo Group Limited conducts a blood donation drive twice annually for their own employees. As an act of support to this drive and to promote healthy blood cell count, Neo Group Limited provides beef and spinach meals to their employees two weeks before the drive. To date, more than 200 bags of blood have been donated to this initiative.